Journal of Mass Communication & Journalism

Department of Mass Communication and Journalism, JAIN (Deemed-To-Be-University), Bengaluru, India

Publications

• Research Article   
  Influence of Facebook and the User's Perception of Emoticons during the Student Council Election: A Study of Student Community of Guwahati, Assam
  Author(s): Farha Yashmin Rohman*
  
  Social media is the most indistinctly used term for virtual reality revolutionizing the real world within a single click. It has become a crucial part of this contemporary living and its sophisticated lifestyles through social networking platforms. Among all the social networking sites, Facebook has emerged as the most popular platforms which allow the users to connect with their friends, family and acquaintances globally by sharing their posts in the form of text, images and video. Facebook has greatly affected the way today’s youth spend their leisure time. It has changed the way young people socialize and interact with each other. Specially, student leaders of the college union body use Facebook to connect with his/her fellow student’s community during the election. This study explores the usage of Facebook by the student leaders in influencing the vot.. Read More»
  DOI: 10.37421/2165-7912.2023.13.538

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