Journal of Mass Communication & Journalism

Department of Communication and Media Studies, University of Sargodha, Sargodha, Pakistan

Publications

• Research Article   
  Online Social Networking and its Influence on Student Academic Performance
  Author(s): Farrukh Naeem*
  
  This research aims to examine the multifaceted effects of online social networking sites on the academic performance of university students. With the exponential growth of social media platforms and their pervasive influence on the lives of individuals, understanding how these platforms affect university students' academic achievements has become crucial. Objectives and Questions of the study are to address the relationship of Time Management, Attention Span and Predictors of behavior with Academic Performance. By analyzing existing literature, this study seeks to provide valuable insights into the relationship between online social networking and academic performance on grounds on “Social Learning Theory”. By applying Convenience sampling method on a sample of university students using SPSS 27.0, correlation analysis the findings from this research .. Read More»
  DOI: 10.37421/2165-7912.2023.13.539

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