Accounting & Marketing

Msc Graduate, Hellenic Open University, Patra, Greece

Publications

• Research   
  Hellenic Winery: The prospects for growth through new management and marketing strategies and the potential for permeation into international markets: The case of ‘Ktima Gerovassiliou Winery’ as a typical example of the new era
  Author(s): Nikolaos Kartalis* and Georgakoudis Ioannis
  
  Some Hellenic wineries have succeeded, after a concerted effort during the last decade, to create quality products and the infrastructure to gain recognition of international markets. They set aside the traditionally cheap wine which was offered for decades, and they have focused on quality wine that highlights the particular characteristics and varieties of the Greek land. They are constantly awarded in major international competitions for their quality, authenticity and diversity. In 2009, for the first time in the history, Greek winemaking sector developed a strategic marketing plan so as Greek wine to acquire its own unique identity that will make it recognizable internationally. It also identified the target countries to which export efforts should focus. Greek wine prevails in the Greek market with rates above 90% but exports are stagnating in volume. It is encouraging t.. Read More»
  DOI: 10.37421/2168-9601.2021.10.320

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