Department of Economics, University of KwaZulu-Natal, Pietermaritzburg, KwaZulu-Natal, South Africa
Commentary
Marketing Budgeting 101: Applying Accounting Principles for Effective Planning
Author(s): Hama Cretic*
DOI:
10.37421/2168-9601.2024.13.487
Accounting & Marketing received 487 citations as per Google Scholar report