Entrepreneurship & Organization Management

Department of Economics and Management, Xi’an University of Posts and Telecommunications, Xi’an 710061, China

Publications

• Mini Review   
  Growth Hacking Strategies for Every Stage of the Customer Journey
  Author(s): Hanssen Steuwer*
  
  In the dynamic landscape of digital marketing, growth hacking has emerged as a powerful strategy for accelerating business growth. By employing innovative, data-driven techniques, growth hackers aim to maximize growth in the shortest time possible. However, effective growth hacking isn't a one-size-fits-all approach; it requires tailoring strategies to different stages of the customer journey. This article explores growth hacking strategies tailored to each stage of the customer journey, from awareness to advocacy. By understanding and implementing these strategies, businesses can effectively navigate the customer journey and drive sustainable growth... Read More»
  DOI: 10.37421/2169-026X.2024.13.462

  Abstract HTML PDF