Department of Business Management, School of Business Studies and Social Sciences, Christ (Deemed to be University), Bannerghatta Road Campus, Bengaluru, Karnataka, India
Research Article
Impact of Digitization on Student Buying Behaviour in the Indian Print Business
Author(s): Harshita Agarwal, Shivang Goyal and Vidhi Agarwal*
This research paper strives to examine the impact of digital revolution on the “print business” and the industry of books. The primary objective being
the analysis of students under the age of 24 and their preferences when it comes to books and e-books; their requirements of usage of e-books. A
questionnaire was circulated among 50 students and conclusions were derived from the same. The status of printed books, growing interest and
extent of e-books and the demands of the market today were discovered... Read More»
DOI:
10.37421/2162-6359.2022.11.637
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