Entrepreneurship & Organization Management

Master of Business Research Supervisor, Excelsia College, Sydney, Australia

Publications

• Hypothesis   
  Qualitative Analysis of Leadership and Social Media Use by SMEs and Family Business During the Pandemic Outbreak in 2020
  Author(s): Eddy Kurniawan Laij, Abbott J Haron* and Hassan Shakil Bhatti
  
  This thesis will explore the social media platforms’ functions and their numbers (Applications Downloaded, Active User, Views, Shares) that SMEs and family business in Australia can use with minimum cost. Early this year, the Australian government had to take necessary decisions and in a short period to control the pandemic from spreading across the nation. Thus, it left many businesses unprepared to cope with the changes and caused many businesses in Sydney CDB either limiting their activities or closed due to though restriction such as social distancing, no more air travels overseas and interstates, work from home and online study. Unlike any national companies in Australia, SMEs and family business have limited resources to shift or cope with the situations. The thesis will focus on consumer behaviour, as these restrictions will change the way consumer do their activities and.. Read More»
  DOI: 10.37421/2169-026X.2021.10.293

  Abstract HTML PDF