GET THE APP

..

Journal of Business & Financial Affairs

ISSN: 2167-0234

Open Access

Heather Wardle

School of Social and Political Sciences, University of Glasgow, Adam Smith Building, Bute Gardens, Glasgow G12 8RT, UK

Publications
  • Mini Review   
    An Important Review on Marketing Issue
    Author(s): Heather Wardle*

    An important aim of this special issue is to contribute to the interdisciplinary research literature on marketing and accounting. This is important also from a practical point of view since both the marketing and accounting functions are often ‘under attack’ within companies. Drawing on previous research and the individual contributions to the special issue, we identify and discuss three important themes related to the marketing–accounting interface in a changed business landscape: developing the marketing–accounting interface by including and handling important qualitative aspects; developing the marketing–accounting interface by handling and including inter-organisational issues and processes; and developing the marketing–accounting interface by analysing the translation from value creation processes to the monetary dimension... Read More»
    DOI: 10.37421/2167-0234.2022.11.413

    Abstract HTML PDF

Google Scholar citation report
Citations: 1726

Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report

Journal of Business & Financial Affairs peer review process verified at publons

Indexed In

 
arrow_upward arrow_upward