Accounting & Marketing

Department of Economics, University of Faisalabad, Faisalabad, Pakistan

Publications

• Mini Review   
  Beyond Numbers: Integrating Accounting and Marketing for Business Growth
  Author(s): Irfan Khan*
  
  In the dynamic landscape of business, the convergence of accounting and marketing is pivotal for sustainable growth. Beyond mere financial figures, businesses thrive when accounting principles synergize with strategic marketing efforts. This article delves into the significance of integrating accounting and marketing, exploring how this fusion propels businesses towards enhanced decision-making, customer-centric approaches and long-term success... Read More»
  DOI: 10.37421/2168-9601.2024.13.484

  Abstract HTML PDF