Entrepreneurship & Organization Management

Institute for the Global Entrepreneur at the Jacobs School of Engineering and the Rady School of Management, San Diego, USA

Publications

• Review   
  Lean Startup as an Entrepreneurial Strategy: Limitations, Outcomes, and Learnings for Practitioners
  Author(s): John M. York*, Jonathan L. York and Philip Powell
  
  Purpose: This paper aims to address three core questions: (1) What are the limitations of this methodology and its use as an entrepreneurial strategy?; (2) What are the outcomes associated with using this approach?; and (3) What learnings should practitioners consider when utilizing this approach? Methodology: A review of available peer and non-peer review literature relevant to the lean startup methodology, its limitations (pitfalls, fallacies, problems), and outcomes to address the core questions. Findings: This review identifies limitations with the methodology in several areas−business sector fit, issues associated with customer discovery, experimentation, iterating/pivoting, and the minimum viable products. Limitations may be related to the methodology, the incomplete understanding of its fundamental components, inconsistent (and no.. Read More»
  DOI: 10.37421/jeom.2020.9.285

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