Accounting & Marketing

Department of Economics and Management, University of Pavia, Pavia, Italy

Publications

• Mini Review   
  Creative Accounting: Innovating Financial Strategies for Marketing Success
  Author(s): Justin Martin*
  
  Creative accounting, often regarded as a controversial practice, has long been associated with manipulating financial data to present a rosier picture of a company's financial health. However, when approached ethically and strategically, creative accounting can be a potent tool for businesses to navigate complex financial landscapes and achieve marketing success. This article explores the concept of creative accounting, its methods and ethical considerations and how businesses can leverage it to drive marketing strategies effectively. By understanding the nuances of creative accounting and embracing innovation within ethical boundaries, companies can unlock new avenues for growth and competitive advantage... Read More»
  DOI: 10.37421/2168-9601.2024.13.485

  Abstract HTML PDF