Department of Business and Tourism Management, Izmail State University of Humanities, 68600 Izmail, Ukraine
Mini Review
Rethinking a Small Business Idea That Celebrates and Enhances Places through Placeful Business
Author(s): Kestero Ueao*
The essence of small business lies in its ability to connect with the community it serves. Small businesses often grow from the dreams and
passions of individuals who want to make a difference in their local environment. One exciting and evolving concept that encapsulates this idea is
Placeful Business. Placeful Business is all about celebrating and enhancing the unique attributes of a particular place, whether it's a neighborhood,
town, or city. It recognizes that each place has its own character and distinct charm, and it seeks to harness these qualities to create thriving,
sustainable businesses that contribute positively to the community... Read More»
DOI:
10.37421/2223-5833.2023.13.522