Journal of Mass Communication & Journalism

School of Business and Economics, Universiti Malaysia Sabah, 88400, Malaysia

Publications

• Mini Review   
  Investigating the Impact of Clients' Perceptions of Bank Marketing Communications on Client Loyalty
  Author(s): Kim Connell*
  
  Banks are the main reserve funds preparation and monetary asset portion establishment in each economy. Present day economies rely upon a flourishing monetary framework which is accepted to represent around 20% of the Gross domestic product. Hard numbers show that three monetary administrations areas remembering retail banking produce roughly $6.6 trillion for worldwide monetary yearly income and has would in general develop at a 6% over the first ten years. Accordingly, the mission to keep to the commitment of making the financial business the driving force of each and every economy has made the financial business across the globe to observe gigantic change in light of the fact that the business has become exceptionally perplexing and serious while the administrations and items presented by banks somewhat vary, making separation troublesome. In Nigeria specifically, the effect of the .. Read More»
  DOI: 10.37421/2165-7912.2022.12.485

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