Journal of Mass Communication & Journalism

Mass Communication Department Imo State University, Owerri, Nigeria

Publications

• Research Article   
  An Evaluation of the Impact of Community Relations Programmers/Projects on Host Community- Company Relationship
  Author(s): Kingsley Nworgu* and Odenigbo
  
  This study was aimed at examining the impact of community relations strategy from the perspective of the community by evaluating a youth empowerment programme implemented by Nigerian Breweries in Awo-Omamma, located in Imo State, South East Nigeria. The study adopted the stakeholder theory of corporate social responsibility and come up with grounded theory known as the opinion swing theory based on the responses of the participants. Responses obtained from the beneficiaries of the youth empowerment programme were evaluated using quantitative and qualitative research designs, using questionnaire copies and interviews to gather data from the critical stakeholders such as the traditional rulers, community leaders, and youth leaders. Findings from the research indicate that the youth empowerment programme redefined the engagement process between the company and the community and provided .. Read More»
  DOI: 10.37421/2165-7912.2021.11.422

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