Business and Economics Journal

Department of Business and Economics, Harare Institute of Technology, Master of Technology in Strategy and Innovation, Zimbabwe

Publications

• Research Article   
  Customer Satisfaction as a Tool for Product Development: A Case of Online Stock Trading Platforms used by Retail Investors to Trade on the Zimbabwe Stock Exchange
  Author(s): Kudzanai Sharara* and Dingilizwe Nkomo
  
  The objective of the study was to assess customer satisfaction levels of online stock trading platforms (OSTPs) that are being used by retail investors for trading shares on the Zimbabwe Stock Exchange (ZSE). The research covers the topic of improving customer satisfaction of OSTPs guided by the Kano Model of Customer Satisfaction. The study retail investors using OSTPs. The data in the study was collected using mono method of quantitative study using a quantitative survey delivered to retail investors that are using OSTPs. Questionnaires were used to collect data from the respondents. A convenience sampling method as well as a systematic random sampling method was used to select 269 retail investors of which 197 or 73.23% responded. Data were analysed quantitatively using descriptive and inferential statistics generated from Microsoft Excel. In conclusion, the.. Read More»
  DOI: 10.37421/21516219.2022.13.380

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