Journal of Mass Communication & Journalism

Faculty of Business, Education, Law and Arts, School of Education, University of Southern Queensland, Toowoomba, Australia

Publications

• Research Article   
  Global Messaging: An Explanatory Mixed Methods Study of Newspaper Advertisements by Maharishi Mahesh Yogi
  Author(s): Lee Fergusson*
  
  Despite promulgating numerous announcements and statements in the world media over several decades, the newspaper advertisements placed by Maharishi Mahesh Yogi have never been systematically analysed. Using a sequential explanatory mixed methods research design, this study explores for the first time the content of these advertisements. The quantitative phase describes the source of advertisements, including dates and places of publication, use of quotations in advertisements, newspaper publication names, and the general content of advertisements, while the qualitative phase explores the main themes addressed by the advertisements; thematic analysis is supported by illustrative excerpts. Results indicate that 140 advertisements were published in all regions of the world between 1977 and 1991, 86% of them issued by just six entities but appearing in most major n.. Read More»
  DOI: 10.37421/2165-7912.2022.12.466

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