Accounting & Marketing

Department of Business and Communication Sciences, University of Porto, Porto, Portugal

Publications

• Mini Review   
  Building Trust through Thought Leadership in Accounting Marketing
  Author(s): Maria Meirinhos*
  
  In the dynamic landscape of accounting marketing, building trust is paramount for firms aiming to establish a strong foothold in the industry. Thought leadership serves as a powerful tool in this endeavour, offering a strategic approach to not only showcase expertise but also to foster credibility and confidence among clients. This article explores the significance of thought leadership in accounting marketing and provides insights into effective strategies for building trust. From content creation to social media engagement, we delve into key aspects that can elevate a firm's reputation and position it as a trusted authority in the field... Read More»
  DOI: 10.37421/2168-9601.2024.13.451

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