Department of Marketing, Otago Business School, University of Otago, PO Box 45, Dunedin, 9054, New Zealand
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An Approach Based On Problem Formulation and Problem Solving For Explaining Business Model Innovation Processes
Author(s): Masoud Karami*
This study illustrates how industrial enterprises innovate their business models. It proposes issues as a theoretical notion to explain business
model innovation processes, drawing on three case studies of top business-to-business organisations transitioning from product-based to servicebased
business models. We demonstrate how posing and resolving difficulties direct the hunt for a workable business model and explain why
specific problem posing and resolving activities cause businesses to switch between backward- and forward-looking searches. While switching
to a backward-looking search is motivated by the sense of significant alternative costs, switching to a forward-looking search is motivated by the
perception of failure to continue with an established way of working. By conceptualising the procedure, we contribute to the literature on business
model innova.. Read More»
DOI:
10.37421/ 2167-0234.2022.11.425
Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report