Business and Economics Journal

Department of Management, Debre Markos University, College of Business and Economics, Ethiopia

Publications

• Research   
  The Effect of Service Quality on Customer Satisfaction: The Case of Medium Level Hotels in Debre Markos Town
  Author(s): Mulugeta Belayneh Birara*
  
  The aim of this study was to identify the effect of service quality dimensions on customer satisfaction in medium level hotels of Debre Markos town. In this study, the customers’ perceptions of the seven service quality dimensions were examined to determine the level of customers’ satisfaction of hotels. To achieve the objectives of this study, the data were collected through standardized close ended questionnaire from a sample of 5 hotels out of the total of 15 medium level hotels in Debre Markos town. In order to select the sample size of hotels, the researcher used simple random sampling techniques using lottery method on account of the hotels’ homogenous characteristics. The data was collected from 305 respondents using self- administered questionnaires and the respondents were selected using convenience sampling method that was available to the researcher by vir.. Read More»
  DOI: 10.37421/2151-6219.2022.13.373

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