Department of Psychology, University of Ghana, P.O. Box LG 84, Legon, Ghana
Perspective
Predicting Enhanced Adherence to COVID-19 Safety and Prevention Protocols in Ghana through Self-Affirmation: A Socio-Psychological Perspective
Author(s): Nathanael N. Agah*
The increasing daily rate of the COVID-19 infections in Ghana indicates that the various initiatives put in place to help curtail the spread are not
being adhered to. According to self-affirmation theory, when individuals are presented with threatening health-related message they are most likely
to respond in a defensive manner and in order to reduce this, one needs to self-affirm in other domains. It is therefore suggested that by integrating
Ghanaian values into media messages on the safety and prevention protocols, Ghanaians are likely to accept and adhere to them... Read More»
DOI:
10.37421/2736-6189.2020.5.192