Journal of Mass Communication & Journalism

Department of Mass Communication and Journalism, University of Dundee, Nethergate, Dundee DD1 4HN, UK

Publications

• Research Article   
  ILLEGIBLE TYPE AND READING OF HEALTH INFORMATION ON FOOD PACKS: SURVEY OF UNIVERSITY OF NSUKKA CAMPUS STAFF AND STUDENTS.
  Author(s): Nnaemeka Chibueze*
  
  This study was done to find if consumers properly use health information inscribed on food packs before they buy and consume them. The study was predicted on one theory – Feature Integration Theory (FIT). The objectives among other things, were to ascertain if consumers notice and read inscriptions on food packs; and if the illegible type of inscriptions on food packs restrain readability of the inscriptions. Survey was adopted as the study design, while questionnaire was used to collect data from a sample size of 370 Staff and Students of Nsukka campus in Enugu State. Findings showed that most of the consumers notice and read the products’ brand names but do not notice and read the health information inscribed on the food packs. The findings also indicate, amongst others that consumers do not notice and read health information on food packs because such inscriptions are n.. Read More»
  

  Abstract PDF