Lecturere, Commerce, The University of Texas at Austin, The University of Texas at Austin, United States
Commentry
Accounting principles in Marketing Industry
Author(s): Oliver Glitch
Accounting principles are the rules and guidelines that companies must follow when reporting financial data. The Financial Accounting Standards Board (FASB) issues standardized set of accounting principles in the U.S referred to as generally accepted accounting principles (GAAP)... Read More»
Accounting & Marketing received 487 citations as per Google Scholar report