International Journal of Economics & Management Sciences

Department of Business, Pusan National University, Pusan, South Korea

Publications

• Short Communication   
  Short Communication on The Role of Internal Marketing in Korea's Public Medical Sector
  Author(s): Hui Sun, Park Ju-Young, Park Ju-Young and Wee Kuk-Hoan*
  
  This paper discusses how the concept of internal marketing (IM) can be applied to achieve a competitive advantage within the public medical sector in Korea. We suggested that internal marketing is a fundamental key factor in obtaining an organization's competitive advantage. We specifically examine relationships between IM, self-efficacy, internal customer satisfaction, service innovation, internal service quality, and competitive advantage. Based on the results, we suggest some academic and practical implications... Read More»
  DOI: 10.37421/2162-6359.2021.10.591

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