Dr, Department of Business Administration and Legislative Law, Symbiosis International University, Pune, Maharashtra, India
Review Article
Analyzing the Marketing Strategies of Indian Paint Products
Author(s): Pavni Dada*
The study is primary conducted to study the market behavior and strategies of paint and paint products. It signifies the consumer performances,
satisfaction, the brand name/symbol and loyal product behavior. This provides the facts and valuable insights which might help one to
completely understand the concept. It satisfies the demand of customer, the possibility of purchase, recommendation to other beings and
accurately estimates the factors which would contribute in the establishment of brand loyalty. Consumer satisfaction depends upon different
factors including price. The more products are affordable the more demand it would have and vice versa. The search would not contain the
industrial uses to be a part of survey. The tastes and preferences of people keeps on changing from time to time which can lead to a little
dissatisfactory results... Read More»
DOI:
10.37421/2223-5833.2021.11.414
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