Journal of Business & Financial Affairs

Institute for Marketing and Customer Insight, University of St.Gallen, Dufourstrasse 40a, 9000 St. Gallen, Switzerland

Publications

• Perspective   
  Business Entertainer’s Understandings of Practical Turn of Events and Recognized
  Author(s): Peter M. Fischer*
  
  Roles of accounting and marketing communications in official documents concerned with widening arts engagement in England are examined. Four discourses are identified in a framework as interpretive lenses: metaphysical, modern, postmodern and post-metaphysical. Accounting and marketing communications were associated with all four discourses to some degree. However, accounting was primarily conceptualised by the authors of the documents as a modern discourse, whilst they primarily portrayed marketing communications as a purveyor of postmodern and post-metaphysical discourses... Read More»
  DOI: 10.37421/2167-0234.2022.11.414

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