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Journal of Business & Financial Affairs

ISSN: 2167-0234

Open Access

Peter M. Fischer

Institute for Marketing and Customer Insight, University of St.Gallen, Dufourstrasse 40a, 9000 St. Gallen, Switzerland

Publications
  • Perspective   
    Business Entertainer’s Understandings of Practical Turn of Events and Recognized
    Author(s): Peter M. Fischer*

    Roles of accounting and marketing communications in official documents concerned with widening arts engagement in England are examined. Four discourses are identified in a framework as interpretive lenses: metaphysical, modern, postmodern and post-metaphysical. Accounting and marketing communications were associated with all four discourses to some degree. However, accounting was primarily conceptualised by the authors of the documents as a modern discourse, whilst they primarily portrayed marketing communications as a purveyor of postmodern and post-metaphysical discourses... Read More»
    DOI: 10.37421/2167-0234.2022.11.414

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Google Scholar citation report
Citations: 1726

Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report

Journal of Business & Financial Affairs peer review process verified at publons

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