Accounting & Marketing

Department of Economics and Management, University of Pavia, Pavia, Italy

Publications

• Mini Review   
  From Ledgers to Likes Leveraging Social Media for Accountants and Marketers
  Author(s): Robot Crack*
  
  This article delves into the transformative journey of accountants and marketers as they navigate the evolving landscape from traditional ledger practices to harnessing the power of social media. In an era defined by digital connectivity, the synergy between accounting and social media has proven to be a dynamic force, shaping new paradigms for client engagement, marketing strategies and professional growth. From establishing an online presence to targeted advertising, client communication and industry expertise showcase, this article explores the multifaceted ways in which professionals can leverage social media to thrive in the digital age... Read More»
  DOI: 10.37421/2168-9601.2024.13.495

  Abstract HTML PDF