Accounting & Marketing

Assistant Professor of Commerce, Saraswathi Narayanan College, Madurai, India

Publications

• Research   
  Customer Service in Banks and Its Importance in Tamilnadu
  Author(s): Selvaraj N*
  
  The problems in promoting of bank services in urban and semi-urban square measureas are completely different. The sort of services needed differs in urban and rural square measureas and stratified services are required within the industry. Folks have a large selection of services and a multiplicity of product desires. However they're continually tuned in to convenience, cost, safety, speed, respect, quality, courtesy and class. The current day bankers got to reply to the wants of the shoppers during this intensely competitive and quickly ever-changing atmosphere. A bank is an establishment that deals with cash and credit. For a standard man, a bank suggests that a store house of cash, for a bourgeois it's an establishment of finance and for every day to day client it's a facility for his savings. Truly banks square measure business organizations commercialism bank services.. Read More»
  DOI: 10.37421/2168-9601.2021.10.331

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