Journal of Mass Communication & Journalism

Department of Journalism and Mass Communication, Usha Martin University, Ranchi, Jharkhand, India

Publications

• Research Article   
  Effects of TV Advertisements on Children\'s Behavior
  Author(s): Siddhant Kumar Singh*, Shikha Kumari and Shahnaaz Zabi
  
  The purpose of this research is to study the effect of TV advertisement on children’s decision making and how TV advertisements are affecting the young audiences and their buying nature. The study was conducted using primary data. A close-ended questionnaire was prepared for the parents of children between the age group of 5 to 10 years. A population of 200 parents was selected who are staying in Ranchi district and all families have a TV set at home. On analysis, it was found that most TV advertisements focus on children because they are easy to influence. Television is not only selling entertainment but sowing unhealthy habits in them. Most advertisements were of fast foods, ice cream, chocolates, packed juices, and cold drink. The survey suggests that these advertisements influence children’s behavior which eventually leads to unhealthy and indisc.. Read More»
  DOI: 10.37421/2165-7912.2023.13.548

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