Department of Statistical and Actuarial Sciences, University of Western Ontario, London, ON N6A 3K7, Canada
Short Communication
Marketing Analytics and Financial Performance: Bridging the Gap with Accounting Insights
Author(s): Stavros Kanellos*
DOI:
10.37421/2168-9601.2024.13.508
Accounting & Marketing received 487 citations as per Google Scholar report
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