Department of educational Studies, Senior lecturer Zimbabwe Open University, Zimbabwe
Case Report
Pathways for Indigenous Entrepreneurs in Mutare City Green Market Industrial Area
Author(s): Stephen Mwenje*
The quest to tackle the unemployment challenge in Zimbabwe is high on the government of Zimbabwe’s agenda. The city of Mutare is not spared as it has a high rate of formal unemployment that gave to rise to informal artisanal activities in the Green market industrial area. However, majority of start-ups struggle to expand and employ more labour force. It was against the backdrop of these constrains that this study sought to investigate how artisanal entrepreneurs in Mutare’s green market industrial area identify opportunities to expand their business ventures. The study was qualitative and used a multiple case study method. The population was 97 entrepreneurs in the green market area categorized into cases of 29 entrepreneurs on serviced industrial stands, 35 on council rented stalls and 33 on open spaces and by the roadside. Purposive sampling was used to select 31 entrepr.. Read More»
DOI:
10.37421/2169-026X.2021.10.316
Entrepreneurship & Organization Management received 1115 citations as per Google Scholar report