Accounting & Marketing

Department of Business and Communication Sciences, University of Porto, Porto, Portugal

Publications

• Mini Review   
  Data-driven Decision Making How Accountants and Marketers Can Collaborate for Optimal Results
  Author(s): Steven Smath*
  
  In the contemporary business landscape, the convergence of Data-Driven Decision-Making (DDDM) and collaborative efforts between accountants and marketers has become indispensable for organizations seeking a competitive edge. This article explores the transformative potential of aligning financial acumen with marketing insights to achieve optimal results. Delving into the evolving roles of accountants and marketers in the data-driven era, the article sheds light on how collaboration can break down traditional silos, fostering an environment where strategic decisions are fueled by comprehensive data analytics. Through case studies, challenges and solutions, it advocates for integrated approaches, emphasizing the importance of shared metrics and cross-functional collaboration. This article aims to provide a comprehensive guide for organizations looking to harness .. Read More»
  DOI: 10.37421/2168-9601.2024.13.494

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