Accounting & Marketing

Department of Finance and Banking, University of Passau, Passau, Germany

Publications

• Mini Review   
  Effective Marketing in the Accounting Industry
  Author(s): Stuart Lee*
  
  The accounting industry has undergone significant transformations in recent years, driven by technological advancements and evolving client expectations. As the landscape becomes increasingly competitive, accounting firms must adopt effective marketing strategies to stand out and attract clients. This article explores key marketing principles tailored for the accounting sector, emphasizing the importance of a digital presence, client-centric approaches and strategic networking. By embracing these strategies, accounting professionals can not only expand their client base but also enhance their reputation and thrive in today's dynamic business environment... Read More»
  DOI: 10.37421/2168-9601.2024.13.453

  Abstract HTML PDF