Journal of Business & Financial Affairs

Department of Marketing Strategy & Innovation, Sunway University Business School, Sunway University, Bandar Sunway, 47500, Selangor, Malaysia

Publications

• Review Article   
  Financial Accounting’s Omission of Market-based Assets
  Author(s): Tayyab Amjad*
  
  Marketing actions frequently create long-term value yet this is often not recorded in financial accounts. The same records are typically used for internal reporting limiting both recognition of the value created by marketing, and accountability for the misuse of market-based assets. Creating comprehensive “marketing accounts” can mitigate the problems caused by financial accounting's omission of market-based assets. We explain current accounting practice, outline the idea of marketing accounts, and contrast this with current accounting practice... Read More»
  DOI: 10.37421/2167-0234.2022.11.415

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