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Journal of Business & Financial Affairs

ISSN: 2167-0234

Open Access

Tayyab Amjad

Department of Marketing Strategy & Innovation, Sunway University Business School, Sunway University, Bandar Sunway, 47500, Selangor, Malaysia

Publications
  • Review Article   
    Financial Accounting’s Omission of Market-based Assets
    Author(s): Tayyab Amjad*

    Marketing actions frequently create long-term value yet this is often not recorded in financial accounts. The same records are typically used for internal reporting limiting both recognition of the value created by marketing, and accountability for the misuse of market-based assets. Creating comprehensive “marketing accounts” can mitigate the problems caused by financial accounting's omission of market-based assets. We explain current accounting practice, outline the idea of marketing accounts, and contrast this with current accounting practice... Read More»
    DOI: 10.37421/2167-0234.2022.11.415

    Abstract HTML PDF

Google Scholar citation report
Citations: 1726

Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report

Journal of Business & Financial Affairs peer review process verified at publons

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