Business and Economics Journal

Department of Innovation Management Strategy, Faculty of Economics and Business, University of Groningen, Netherlands

Publications

• Mini Review   
  A Review on Digital Transformation: A Multidisciplinary Reflection and Research Agenda
  Author(s): Thijs Broekhuizen*
  
  The advent and enormous growth of digital technologies force firms to respond to digital challenges by transforming existing and introducing new business models. In the article “Digital transformation: A multidisciplinary reflection and research agenda,” Here discuss the drivers of digital transformation and the strategic imperatives that result from digital transformation. Taking a business model perspective, the authors highlight how the demands for and execution of digital resources, organizational structure, growth strategy and metrics have changed in response to digital change. By identifying three stages of digital transformation - digitization, digitalization, and digital transformation - they delineate several growth strategies for digital firms that require specific (platform-based) structures and bears important consequences for measuring success (e.g.. Read More»
  

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