Accounting & Marketing

Post Graduate, Masters in Hospital Administration, Manipal Academy of Higher Education, Manipal, Karnataka, India

Publications

• Review   
  A Study on Impact of Marketing Mix and Implementation of Marketing Mix Strategies in Tertiary Care Hospital: Health Care Executives and Clinicians ′ Perspectives: A Literature Review
  Author(s): Trisha Kumari* and Jasbeer Singh
  
  The purpose of this paper is to determine the effect of marketing mix strategies and implementation of marketing mix strategies in a tertiary care multispeciality hospital. Objectives of the study wereto explore the marketing mix strategies practiced in the 7Ps of marketing mix of the hospital and to analyze the perspective of healthcare executives and clinicians in the 7ps of marketing mix. A 5-point Likert scale was used to assess the data. Statistical analysis was done on the obtained result. Later, t-test was used for comparing the two sets of data... Read More»
  DOI: 10.37421/2168-9601.2021.10.330

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