Accounting & Marketing

Professor, University of the West of Scotland, United Kingdom

Publications

• Research   
  A study of the determinants of Effective Relationship Marketing Practices on Organisational Growth in the Medium Sized Hotel Industry of Pakistan
  Author(s): Umair Zahid*, Rizwan Tariq, Nosheen Maqbool, Mudasir Hussain, Junaid Khan and Patrice Seuwou
  
  The current study evaluates the determinants of effective relationship marketing (RM) practices on the organisational growth in the medium sized hotel industry of Pakistan. To attain the information about the topic, Hotel Days Inn has been selected. The current study has used the quantitative research design for obtaining the desired information. The developed survey questionnaire was distributed among the 273 customers of the Hotel Days Inn. In the study, a series of non-parametric tests like Chi-square, Descriptive analysis, and Spearman Rank Correlation was performed for quantitative findings. With the help of such statistical findings, it was observed that most of the research variables were taken into consideration due to their positive relationship with the organisational growth. That is, the Spearman correlation value for the customer satisfaction and organisational growth was .. Read More»
  DOI: 10.37421/2168-9601.2021.10.324

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