Business and Economics Journal

Department of Economics, Kigali Independent University (Ulk), Kigali, Rwanda

Publications

• Review Article   
  Feedback & its Relevance in Communication
  Author(s): Vivitsa Upasti*
  
  The Shannon-Weaver’s Model of Communication fences communication out to the transmission of message from sender to the receiver. It is a linear process with subsequent to’s and fro’s. It also talks about various external factors that affect the transmission of messages – noise, fields of experience and response. The response makes it an iterative model where sender can alter communication based on the feedback. Certain scenarios may exist where communication is facilitated by way of various directives to achieve certain outputs. Here, the role of feedback is dominant. Ideally, the barriers of noise ought to be overcome and the message should make its way into the receiver’s field of experience, avoiding ambiguity. To facilitate this, how an individual reacts to a certain set of messages ought to be anticipated. The most direct .. Read More»
  DOI: 10.37421/21516219.2022.13.378

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