Journal of Mass Communication & Journalism

Department of Nursing, Bamidele Olumilua University of Education Science, Ikere-Ekiti, Nigeria

Publications

• Research Article   
  The Role of Social Media in Enlightening Nursing Mothers on the Practise of Exclusive Breast Feeding in Ekiti State
  Author(s): Yetunde Adetunla*
  
  The globalization of technology which gave rise to Information Communication Technology (ICT) has changed the information seeking behaviour of human which has shifted attention from broadcast and print media to Social Media. Exclusive Breast Feeding (EBF) practice over the years has been a global discussion and its significance has been passed across to Nursing Mothers through several sources i.e. Open campaigns, Hospital Seminars, Television, Radio etc. and the efforts have not yielded desirable results. Little attention has been paid to the role of Social media hence the need to examine the role of Social Media in enlightening Nursing Mothers on the practise of Exclusive Breast Feeding in Ekiti State. The study adopted a Survey design with a study population of 952 Nursing Mothers. Multi-stage sampling technique was used for selecting 380 respondents as sample for the study. Questio.. Read More»
  DOI: 10.37421/2165-7912.22.14.577

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