Accounting & Marketing

International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Keynote

• From lineal attribution modeling to Omni channel contribution modeling: How to use marketing attribution and optimization for SEO, Social Media, SEM and other channels

  Luis Esteban

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• The double effect of direct mail on customer loyalty in the context of the economic crisis and on customer satisfaction: The case of Toyota Hellas in the Greek automotive industry

  Lila Malliari

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• Innovative & effective event marketing: Showcasing IT innovation week

  Gabriella Meijnckens

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• Moving into effective advertising

  Simón Fusté Coetzee

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• The redrawing of marketing strategies under the P2P social glocal mobile effect

  Paula Tamarit

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