Accounting & Marketing

International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Posters-Accepted Abstracts

• Why do consumers repeat buying clothes with mobile devices?

  Paula Rodríguez-Torrico, Sonia San- Martín and Rebeca San José Cabezudo

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• How does technology readiness affect customers when purchasing a travel through mobile phone?

  Jana Prodanova, Sonia San-Martín and Nadia Jiménez

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• The Professors’ opinion about their job at university

  Sonia San-Martín, Nadia Jiménez and Estefanía Jerónimo

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• Towards employer brand equity: A frame work proposition from employee perspective

  Diana Gavilan

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• The effect of national identity salience on consumers’ evaluation of marketing strategies

  Sergio W Carvalho

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• Mobile market in Africa: Nigeria as a case study

  Y S Onikola

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• How to craft an effective marketing strategy for your business?

  Amanda Pensack

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• Driving leads to sales with content marketing

  Juntae DeLane

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• “Like” era: Does the Facebook fan base give a brand the advertising to reach its needs?

  Pablo Langa

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• Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions

  Svetlana de Vos, Roberta Crouch, Pascale Quester and Jasmina Ilicic

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• From lineal attribution modeling to Omni channel contribution modeling: How to use marketing attribution and optimization for SEO, social media, SEM and other channels

  Luis Esteban

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• Digital management based on e-business strategies in tourism

  Javier Casanoves Boix

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• Seven digital strategies to conquer and engage customers

  Kevin Sigliano

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• Main challenges in the actual world for leader brands and how to keep this place according to the global market trends

  Maria Modrego

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• Consumer ethnocentrism in the era of globalization

  Dagmar Weberova

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• Ambient media in the view of the general public and their relation to this communication form

  Tomáš Šula and Milan Banyár

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• Eye tracking measuring of visual perception of erotic appeals in the content of printed advertising communicates and analysis of their impact on consumers

  Tomáš Šula, Milan Banyár and Martina Juříková

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• A study on celebrity endorsement and brand personality in Indian context

  Ambudheesh Parasar

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• The changing face of advertising in India: Analysis in retrospect

  Rakesh Varun R

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• Consumer ethnocentrism: Does it really matter for Indian consumers?

  Sheeraz Ahmad Tantray

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• Study of marketing strategies of Patanjali Ayurveda

  Sweta Singh

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• Does ‘cute’ work? Consumer perception of neotenous (child-like) characters used in marketing communication

  Vijayalakshmi S

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• Exploring the role of emotional intelligence in marketing exchanges: A South-Asian perspective

  Arslan RafI

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• Marketing in emerging and transition economies: What do you think about the creativity in advertising?

  Md. Towfiqul Islam

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• Video all the way

  Andreas Hauke

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• Managers’ performance evaluation using 360-degree feedback method (Case study: System group company)

  M S Mina Aboufazeli1 and Seyyed Ali Siadat2

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• Impact of weeds like Orobanche (Orobanche spp.) and Phelipanche (Phelipanche spp.) on the yield, quality and marketing prices of Lentil (Lens culinaris medic)

  Ozberk I1, Yucel A1, Mecca I2 and Altundal S2

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