Journal of Mass Communication & Journalism

Elizabeth Thomas

Elizabeth Thomas
PR Sequence Head-Senior Lecturer, Arthur J. Bauernfeind College of Business, Department of Journalism & Mass Communications
Murray State University, USA

Biography

Elizabeth Thomas is  PR Sequence Head-Senior Lecturer at Murray State University in West Kentucky where she teaches News Writing, Writing for PR, Public Relations Principles, Intro to Advertising, and Leveraging Social Media for Business. An avid social media researcher, blogger and educator, Ms. Thomas is a frequent presenter at National Popular Culture/American Culture Association conferences, and a sought-after consultant to national and regional businesses across a broad range of industries: dining and entertainment, automotive, travel and tourism, web broadcasting/web design and healthcare. Her career includes over three decades of award-winning leadership and management of publishing, advertising, public relations and marketing organizations and departments. 

Research Interest

Popular culture/literature and science fiction, Social media strategies and tactics, DVR (Digital Video Recorder) usage, and Changes in modern television viewing habits, as well as use of social media by traditional public relations and advertising agencies