Accounting & Marketing

Mark Leenders

Mark Leenders
Associate professor of marketing
University of Amsterdam, Amsterdam Business school, Netherlands

Biography

Dr. Mark Leenders has an MSc in Industrial Engineering and Management Science (Operations Research and Statistics) from the Technical University of Eindhoven and a PhD in Marketing from the Erasmus University, Rotterdam School of Management (RSM). Before joining the University of Amsterdam Business School, he was Assistant Professor of Marketing at the Rotterdam School of Management and at the Media and Communication Institute of the Faculty of Social and Behavioral Sciences (UvA). He was a visiting scholar at the Massachusetts Institute of Technology, Sloan School of Management (MIT, 2000) and a visiting researcher at the Wharton School, University of Pennsylvania (2004). His publications appeared in journals including Marketing Science, International Journal of Research in Marketing, Journal of Management, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Cultural Economics, Long Range Planning, European Journal of Management, Journal of Media Management, and Technology Analysis and Strategic Management. In 2008, his article in Marketing Science was selected as "New Hot Paper" and later as "Hot Paper" by ISI Thomson Science Watch, indicating it is one of the most cited articles in the Business and Economics discipline in the last two years. Finally, he also teaches in several executive programs, in-company programs and MBA programs and has advised a range of companies on the interface between product/service development and marketing such as Ericsson, McKinsey&Co., Ahold, Philips, and BumaStemra (digital rights organization in the Netherlands),the Dutch Federation for Cinematography, and the National Committee 4th and 5th of May (Liberation Festivals).

Research Interest

International marketing strategy
Marketing interfaces
Customer equity
Life sciences, public health
Creative industries
Marketing accountability