Accounting & Marketing

Masoud Lajevardi

Masoud Lajevardi
Department of Business Management
Islamic Azad University, Semnan, Iran

Biography

Dr. Masoud Lajevardi is a lecturer and head of the management and accounting group at islamic azad university of iran,He has done Ph.D. in marketing management from Islamic azad university of Semnan .He have several scientific research papers in the field of marketing. In addition, he have strong skills in statistical analysis using LISREL and SPSS software.
His exploration advantages are in the regions of buyer conduct setting, consumer loyalty display, client esteem, marking, cordiality, relaxation promoting furthermore inquire about in medicinal tourism field.

Research Interest

Consumer behavior context, Customer satisfaction model, Customer value, Branding, Hospitality, Leisure marketing,Medical tourism