Tzong-Ru (Jiun-Shen) Lee

Tzong-Ru (Jiun-Shen) Lee
Marketing Department
National Chung Hsing University, Taiwan

Biography

(1) PhD: Texas A&M University, Texas, USA. (From 1991/9 to 1994/12) (2) Master degree: National Chiao Tung University, Taiwan, ROC. (From 1987/9 to 1989/6) (3) Bachelor degree: National Chiao Tung University, Taiwan, ROC. (From 1983/9 to 1987/6) (1) Full Professor of Marketing Department in National Chung Hsing University, Taiwan, ROC. (2) Former Chief of Media Relations Division in National Chung Hsing University, Taiwan, ROC. (3) Former Chairman of the Department of Marketing in National Chung Hsing University, Taiwan, ROC. (4) Former Chairman of Institute of Electronic Commerce in National Chung Hsing University, Taiwan, ROC. (5) Former Chairman of Center for Electronic Commerce and Knowledge Economics Research in National Chung Hsing University, Taiwan, ROC. (6) 2006 Fulbright Visiting Professor in USA and a joint author of four books. (7) Serve as the Associate Editor of IJECRM (http://www.inderscience.com/jhome.php?jcode=IJECRM) (8) Serve as the Associate Editor of IJLEG (http://www.inderscience.com/jhome.php?jcode=ijleg) (9) Serve as the Associate Editor of IJGC (http://www.irma-international.org/journal/international-journal-green-computing-ijgc/1175/) (10) Serve as the Associate Editor-in-Chief of IJAQM (http://management.cloud-journals.com/index.php/IJAQM/index) (11) Serve in the Editorial Advisory Board of European Business Review (http://www.emeraldinsight.com/index.htm) (12) Serve in the Editorial Board Member of IJIIM (http://www.inderscience.com/jhome.php?jcode=IJIIM).

Research Interest

a. Internet Marketing and e-commerce b. Service Management and Marketing / Nonprofit Marketing / Industrial Marketing c. Corporate strategy / competitive dynamics d. Product & Brand Management e. Technology and Innovation f. Supply Chain Management