Customer satisfaction (sometimes shortened as CSAT) is a term commonly used in marketing. It is a measure of how a company's delivered goods and services meet or exceed consumer standards. Customer satisfaction is defined as' the number of customers or percentage of total customers whose recorded experience exceeds the stated satisfaction with a business, its products or its services (ratings). The Marketing Accountability Standards Board endorses the aims and classes of measures that exist as part of its ongoing Popular Language in Marketing Program inside Marketing Metrics. In a survey of almost 200 senior marketing executives, 71 percent said they found a measure of customer satisfaction very useful in managing and tracking their businesses.
Research Article: Business and Economics Journal
Research Article: Business and Economics Journal
Research Article: Business and Economics Journal
Research Article: Business and Economics Journal
Research Article: Business and Economics Journal
Research Article: Business and Economics Journal
Review Article: Business and Economics Journal
Review Article: Business and Economics Journal
Research Article: Business and Economics Journal
Research Article: Business and Economics Journal
Business and Economics Journal received 5936 citations as per Google Scholar report
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