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Mass Communication Innovations | Open Access Journals
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Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access
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Mass Communication Innovations

Mass communication is one of the studies through which how the particular and entities relay information through mass media to large segments of the population at the same time. Some examples are like brochure, book publishing, newspaper, radio, television and films; these are the mediums which are used to spread information. Different types of communications are there like interpersonal communication or organizational communication and they differ from mass communication. They only focus on single authority transmitting information to a large group of receivers. Mass communication is chiefly concerned with how the content of mass publication affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Innovations are new idea, device or process. Innovations are the application of better result that meet new specification, inarticulate needs or existing market needs. It is accomplished through more effective products, processes, services, automation, or new ideas that are readily available to markets, governments and society. Innovations are something original and novel, as a significant, new that “breaks into” the market or society.

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Citations: 205

Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report

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