Editorial - (2021) Volume 10, Issue 2
While living in beautiful Vienna, a good friend of mine decided to visit me. We took advantage of these days to catch up, submerging in long and exciting conversations about our lives, leaving myself and my partner at the time thirsty for new experiences in that amazing city that she kept bragging about London. A few days after, we found ourselves deciding to search for opportunities in the UK. After going through very long list of decisions to make, we finally landed and I arrived to Hult, to start a new life journey.
Making the choices
I cannot even count the quantity of times in our daily lives where we've to form decisions. If you invest a couple of minutes in analyzing it, the result would be the thought of endless products, services and life decisions being made a day – a number of them without even much thought;
ï?· What should I wear?
ï?· What should I eat?
ï?· What am I getting to do today?
ï?· What school should I choose?
ï?· Will I be buying my coffee from Starbucks, McCafe or at my local coffee shop?
In particular, product and services related decisions have turned to be routine answers made automatically a day , they assist move the economy of cities, countries and ultimately the planet .
Role of selling
During my first two modules at Hult, I had the good opportunity to attend Professor David James classes, allowing me to know and conclude that both marketing and advertising accomplish three main functions;
Firstly, we've the transmission of data and idea, which is predominantly cognitive or rational. This specific sort of advertising is found within the launch of latest products or ads; using techniques that are worth to say like slogans and sticky jingles – Sing along… Parapapapaaaa I’m loving it!.
Secondly, we've the creation or consolidation of attitudes and feelings of sympathy and preference. Persuasive and image advertising, also as comparative advertising, surrounds it.
The last function is that the induction of the action, which explains the acquisition of the merchandise and is, for this reason, behavioral.
In simpler words, i'm suggesting that regardless of if we have an interest in marketing or not, marketing may be a a part of almost every minute of our lives. Which leaves us the question: If marketing is so important in our daily lives, is there how we will use and apply it positively? Simple answer: Yes, yes, yes! Learning to think and even to work sort of a salesman is becoming increasingly important, especially within the times we sleep in , where basically everything you are doing will shape and determine your personal brand.
Why you would like to find out marketing
The conjuring trick is how you're perceived and the way far you'll go while twiddling with these factors (Ta-da!). So let’s take a brief cut and go on to the most reasons why learning about marketing
will help us in our daily lives and driving how we would like to be perceived. We become good listeners; salesmen and retailers are constantly taking note of consumers, producers, partners trying to find ways to maximise opportunities and connect with people. we start to actually hear what others need from our surroundings or from us.
[Tweet ““We’re all learning here; the simplest listeners will find yourself the neatest .” Josh Bernoff”]
So what is going to the result be? we'll make better decisions, if we keep our eyes wide open and are conscious of our surroundings. we'll find how to spot and find the info of the groups to which we belong. Therefore, we'll start to acknowledge their interests and what these mean to them. Then, and only then we'll find the thanks to get the best possible advantage to the present information, slowly becoming more sensitive when approaching people. At the top of the day, marketing is all about finding ways to succeed in and communicate with different audiences. In fact, good salespeople are constantly handling different crowds, from different environments and fields. during this sense, if we continue the road , we'll learn and understand different personality types and to require different approaches to engaging and participate with them following what motivates them. So what's the outcome? We become more attentive, so as to be “on-guard” – marketers got to remember of what's happening within the industries then do all folks in our lifestyle.
Investigate what's happening in your environment, you'll be alright informed of the situations you would like to be a neighborhood of or the people you would like to bond with personally and professionally. cash in of those skills to form the simplest out of each situation. If used wisely, you'll project the simplest version of you!
Accounting & Marketing received 487 citations as per Google Scholar report