Online Multi-Attribute Reverse Auctions: A New Decision Framework for Green Supplier Selection under Mixed Uncertainty

Sert Marin^*
*Correspondence: Sert Marin, Department of Marketing, University of Murcia, Murcia, Spain, Email:

Keywords

Marketing • Communication technologies • Editing platforms

Introduction

In Big Data management, the first to mention the three vs. is variety, velocity and volume. The Big Data equation now includes two additional. Value and variability in its definition of Big Data, Gartner summarizes these five dimensions as high volume, velocity and variety of information assets at low cost innovative forms of information processing for improved insight and decision making. New methods have been developed by researchers to capture, process, analyse and visualize large amounts of data in a short amount of time in order to make use of Big Data. Diverse fields of study are involved in these methods: mathematics, statistics, optimization techniques, signal processing, data mining and machine learning, visualization strategies and social network analysis are all examples of these fields.

Literature Review

There are three categories of data exploration technologies and tools: tools for batch processing, streaming processing and interactive analysis there is a distinct focus and functionality for each Big Data platform. For example, a few stages are intended for cluster handling, like Apache Hadoop or Pentagon Business Examination, while others are centered on continuous investigation, like Apache Kafka or Tempest. When it comes to the architecture of Big Data systems, logical layers offer a method for organizing components that carry out particular tasks. Because layers are merely logical, they do not imply that the processes or machines responsible for supporting each layer are distinct. The four logical layers are typically included in a Big Data solution. Big Data sources are the various sources from which the data is obtained; data messaging and store: This layer is in charge of getting and keeping the data; examination - where the information and bits of knowledge are extricated; and consumption, or the use of the results of the analysis layer.

Discussion

Marketing analytics principles have recently been prescribed by malthouse, haenlein, skiera and wege in the form of adequate human resources with analytical skills and predictive models in order to get the most out of CRM solutions. In addition, other studies have shown that CRM must incorporate analytics solutions that take into account well-known marketing concepts like customer lifetime value evaluation. Big Data-based marketing analytic solutions can help businesses solve a wide range of problems, such as finding customers who are more likely to respond positively to a telemarketing campaign, creating interactive dashboards and reports for managers and even revealing interesting trends from social media comments about a brand. As a result, Big Data solutions can be seen as the foundation for insightful systems that effectively support marketers and alleviate the burden of sluggish human analysis [1,2]. By grouping articles into logical topics defined by key relevant terms, the application of text mining and topic modelling in the collected articles provides a summarized overview of the literature. The author affiliation analysis enabled us to arrive at the conclusion that Asia, Europe and North America comprise the majority of the research. It appears that Asian authors are more interested in intercontinental research [3]. In Africa and South America, two of the world's most populous continents, there are few publications. However, this outcome could be brought about by a general decline in research output or interest in Big Data or data analytics in general that is unrelated to marketing. Additionally, energy and healthcare account for approximately half of consumer goods' attention [4-6].

Conclusion

In the form of recommendations for subsequent research, this study's findings are presented. First, there is a lot of research being done on Big Data and marketing, but less is being done on the benefits that marketers might get from using a Big Data solution. Because each solution needs to be context-aware, the implementation needs to be perfectly aligned with the challenges presented by the specificities of the business. The confirmation of this finding revealed a gap in cross-disciplinary research, requiring technology researchers to better align the advantages of Big Data with marketing. It is interesting to note that, despite the inclusion of a few specific marketing-related terms that are frequently thought to be associated with data analysis (such as customer retention and customer segmentation), very few of these terms are highlighted in the topics that were discovered and the ones that are, they have a weak relationship to the corresponding topic, pale in comparison to the significance of the Big Data term in question.

Acknowledgement

None.

Conflict of Interest

None.

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