Samir El Masri
Digitalization.Cloud, UAE
Keynote: J Comput Sci Syst Biol
Digital transformation is a journey which stems from strong beliefs in digital economy by senior management supported by a digital transformation strategy. Strategy is much more difficult to deploy than develop and it may only be achieved when the transformation is led by CEOs reinforced by mature capabilities. Unfortunately, most digital transformation initiatives have failed in the past and many more will fail in the future. These failures have been mainly due to organizations undertaking digital change instead of digital transformation in addition to the lack of capabilities and non-readiness of the company to manage this transformation. New digital emerging technologies remain the backbone and the enabler of any digital transformation activities. The digitization of operations, workforce, marketing and new digital business models will be realized by the convergence of all new emerging digital technologies through new products/services, price, customer experience and platform values. In this talk, data science, machine learning, analytics, big data, IOT and their interrelationships will be demonstrated. Examples of how digital initiatives could help the industry by improving efficiency, avoiding trips, reducing unplanned downtime and transforming from time-based to condition-based maintenance will also be illustrated.
Samir El Masri has completed his Electronic Engineering’s degree from the Lebanese University, his Master’s degree and PhD from Grenoble National Polytechnic Institute, France. He has worked at Hokkaido University, Japan as a Researcher and Senior Project Manager and he was an Assistant/Associate Professor at University of Western Sydney and University of Sydney, Australia. He has also worked in the IT industry as a Senior Project/Program Manager in leading IT consulting companies in Sydney, Australia. He has worked on large eHealth projects with several grants from KACST in Saudi Arabia where he has strong collaborations with local and international healthcare organizations. His main interest is in education, development and research activities. Moreover, he has more than 100 published research papers in international journals, books and conferences.
E-mail: selmasri@gmail.com
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