Disruption in global supply chain operations during the pandemic

10^th Global Business and Marketing Studies Summit

March 14, 2022 | Webinar

Ferdoush Saleheen

University Utara Malaysia (UUM), Malaysia

Scientific Tracks Abstracts: Jour of Busi & Fina Aff

Abstract :

The paper illustrates the outbreak of this pandemic and its unique characteristics during different waves of COVID 19 has put the global supply chain operations into an uncontrollable situation worldwide. Due to the shortage of necessary supplies, price escalation, and disastrous demand and supply synchronization mishaps, the supply chain has come into the focus of a mass community. As the industry never witnessed and experienced this sort of catastrophic turbulence, projecting the future and understanding the market dynamics has become almost impossible where many countries have experienced multiple waves of coronavirus outbreaks. The life-threatening virus has not only caused disaster in our healthcare system but also has destroyed the global economy. During this global economic turbulence, the world’s economy uncovers itself in an unbearable state, particularly due to slumping apparel exports, declining remittances, increasing job losses, and unpredictable consumer demand. Even before the pandemic, managing seamless supply chain operations were highly challenging and stressful. For many years, multinational corporations pursued aggressively to optimize cost through economies of scale, frequently by relocating production facilities to lower-cost labor regions—opted at the expense of other critical supply chain attributes like flexibility and agility. This paper demonstrates this pandemic as distracting supply chains activities, with significant shortcomings for businesses, consumers, and the overall global economy. Top management are scrambling to respond to critical uncertainties to protect their employees, safeguard supply security, alleviate the financial collision, tackle reputational risks, and steer market uncertainty. In the meantime, enterprises and governments have occupied in business continuity and resilient supply chain management planning exercises in recent years, outdated risk management undertakings have largely involved responding to national events relating to a specific geography or sector. The current global disruptions emphasize the importance of a new paradigm to improve supply chain resilience at a significant level.

Biography :

Ferdoush Saleheen is amongst a very few in the supply chain industry in Bangladesh who has transformed end to end supply chain in Household Electronics, Fast Moving Consumer Goods, Food & Beverage, and Poultry industry and worked both in manufacturing and retail platform having more than 18+ years’ experience. For more than 9 years, Dr. Saleheen has been actively involved in academia and teaching as an Assistant Professor (adjunct) of Supply Chain Management at the leading Business Schools of Bangladesh. He is also a guest faculty at University at Hull, UK. He earned a Ph.D. degree in SCM from an AACSB accredited Malaysian Govt. University, Universiti Utara Malaysia (UUM) along with a Master’s degree in Logistics from the Department of Industrial, Manufacturing, & Systems Engineering at The University of Texas, Arlington and an AACSB accredited MBA from Victoria University Melbourne, Australia. He is a Chartered Fellow at The Chartered Institute of Logistics and Transport (CILT) International.